Citrus is a partnership between co-owners, Jake and Ross. In 2017, they happened across a small business in the heart of the Cheshire countryside, Kelsall where the owner was looking to sell in order to relocate.
Back then, The Greedy Pig was a small village cafe, popular with cyclists and walkers, run by the then owner, Raina. While returning a refurbished laptop to one of Ross’s computer support customers, Jake noticed the ‘For Sale’ sign in the shop window.
As circumstances had it, Jake was facing redundancy from his managerial position running a chain of fitness centres and Ross was looking to leave his supervisory role at Costa in one of the UK’s business stores.
After some very clever under cover investigations and many conversations at home, the pair decided to invest Jake’s recent inheritance from his uncle investing in buying the business.
Jake and Ross began making their mark and making improvements to the store. Using Ross’s extensive combined experience within IT and the Coffee Industry (over 23 years combined) he began to forge a new brand, make use of technology to improve efficiency and the customer experience.